A growing fishing event network supporting veterans

Every cast
can carry
the cause.

Local fishing. Real connection. A shared mission to support military veterans after the action.

Made possible by donations and sponsorships. Help fund the mission behind every cast.

REGISTER BYOCT 092026 · MICHIGAN

More time to get on the water

Michigan registration
extended through October 9.

Fish Holloway Reservoir on October 17 in Columbiaville, Michigan.

Event details & shareable flyer

On the water. For the mission.

Fish.Connect.Give Back.

One tournament can bring a community together. A network of them can carry the mission farther.

Every Cast for a Cause event supports After the Action Healing Foundation’s mission for veterans.

Illustrative autumn scene of three anglers sharing a laugh beside a boat on a lake
Illustrative artwork · the spirit of Cast for a Cause

See the vision

One cast starts a ripple.

A quick look at the idea behind Cast for a Cause: local waters, shared purpose, and more communities fishing for veterans.

Bring an event to your water
35 seconds · Music: Ash & Oath, “Black Water Baptism.” Explore Ash & Oath.
Illustrative fishing footage: Sandy Brown Jensen and BLM Oregon & Washington, both CC BY 2.0. Clips were trimmed, recolored and overlaid with titles.

The event network

Find your next cast.

The Michigan tournament is confirmed. The Winter Crappie Challenge is our next planned Alabama stop: December 6 at Coosa Landing, with venue confirmation pending.

Illustrative winter crappie fishing sceneCast for a Cause
Planned · confirmation pending

Winter Crappie Challenge

Sunday, Dec 6, 2026 · plannedCoosa Landing · Neely Henry Lake · Gadsden, AL

A winter cast with a lasting purpose. Proposed crappie competition for two-person teams, supporting After the Action. Date, venue, format and hours require confirmation.

Goal: 50–100 anglers · registration is not open
Explore the winter challenge & get updates →

Event conditions

December event details are pending confirmation. Interest inquiries do not reserve a place. Tournament results will be posted after organizer verification.

The first cast

The first event

Cast for a Cause began as a local tournament. This inaugural event is the starting point for a wider community of anglers, hosts and partners.

October 17, 2026 · Michigan

Holloway Reservoir
Fishing Tournament

A full day of fishing and community in support of After the Action Healing Foundation. Veterans, families, friends and supporters are welcome.

DateSaturday, October 17, 2026
Time8:00 am – 8:00 pm
LocationHolloway Reservoir
Columbiaville, Michigan
Entry$45 per participant
View the event page

Registration closes October 9, 2026. Parking: 4820 River Street, Columbiaville, MI 48421. Refund requests close September 30. Registration is completed on the Foundation’s event page.

Anglers and supporters gathering beside the water at sunsetFish with purpose

More ways to cast

One mission. Many ways onto the water.

Local hosts can propose a format suited to their community. These are concepts for future events; only the Michigan tournament is scheduled today.

01 · Competition

Fishing tournament

Anglers compete under published local rules with verified results and an event-day gathering.

02 · Welcome

Family fishing day

A relaxed entry point for families and first-time anglers, with volunteers and simple activities.

03 · Learn

Youth clinic

Age-appropriate instruction and a chance to make that first cast with experienced local mentors.

04 · Team

Community challenge

Businesses, clubs and friends fish together as teams and rally support for the mission.

After the Action Healing Foundation

No Mind
Left Behind.

Service can end.
The need for support can remain.

Behind every cast is a person who served. Your community can help make the next step toward healing possible.

After the Action Healing Foundation provides no-cost, trauma-informed clinical hypnotherapy and emotional wellness support for eligible military veterans, with secure virtual sessions available nationwide.

When you fish, sponsor an event or give to ATA, you help build support for that work. The day on the water is the beginning. The mission reaches beyond it.

No-cost careFor eligible military veterans
Nationwide accessThrough secure virtual sessions
Individual supportEligibility reviewed by ATA
Meet After the Action Healing Foundation

One foundation. More ways to show up.

Cast for a Cause is the fishing circuit of ATA Challenge. Explore the wider network for golf, motorcycle and grilling events supporting the same mission.

Ash & Oath — Honor, Loyalty, Sacrifice

The sound of the mission

Ash & Oath

Some battles follow you home.
We give them a voice.

Cast for a Cause brings people together on the water. Ash & Oath carries the same mission through dark country, Celtic soul and hard rock—music supporting After the Action Healing Foundation.

Explore Ash & Oath and all six songsShop the Ash & Oath band tee
Ash & Oath promotional band portrait

Heard in our campaign film

Black Water Baptism

Ash & Oath · Full track · 4:58

Listen here, then discover the full collection and the story behind the music on ATA Challenge. Listening is free; donations are made directly through ATA.

Ash & Oath — Ghosts Don't Sleep album artwork
Ghosts Don’t Sleep — the albumListen on your favorite platform
Support After the Action

Bring the network to your community

Your water.
A shared mission.

Know a lake, fishing club, marina or community that could host a Cast for a Cause event? The local host playbook covers venue fit, logistics, partners, promotion and follow-up.

Download the host kit

Talk about hosting →

01Tell us about your water, your community and the people who could help.
02We discuss the event fit, local partners and what support is needed.
03Together, we shape a gathering that serves the mission and the local community.

Stay connected

Be ready for the next cast.

Ask for event updates, hosting information or partnership details. We’ve also prepared a four-message participant follow-up kit for the Foundation to adapt inside its email platform.

Follow-up kit

Four email drafts, audience segments and an activation checklist for the team.

Download the follow-up kit →

Request updates

Your request is saved directly with the ATA Challenge organizer team. We use your details to respond and send only the event updates you agree to receive. Please do not include health or treatment information.

Good to know

Questions about the first event?

Do I need to be a veteran to participate?

No. The event welcomes veterans, families, friends, businesses and other community supporters.

Where does the $45 registration go?

Participation supports After the Action Healing Foundation’s mission and its programs for military veterans. The fee also includes event admission, tournament participation and a meal/drink voucher.

What is the refund deadline?

Refund requests for the Michigan event must be made by September 30, 2026. The original event page has the current registration details.

Who can answer event questions?

Email annie@aftertheaction.org for the Holloway Reservoir event.

Be part of the first cast.
Help carry the next one.

Explore the event

Cast for a Cause / Official apparel

Fish With Purpose.

Built for the water and the mission behind it. The new Cast for a Cause collection brings together rugged fishing graphics, veteran-support messaging and a worn-in outdoor look.

Cast for a Cause long sleeve — standalone back-view design mockup
Coming soon

Cast for a Cause long sleeve

Fishing graphics and sleeve detail with a purpose beyond the water.

Cast for a Cause sweatshirt — standalone back-view design mockup
Coming soon

Cast for a Cause sweatshirt

A rugged crewneck design carrying the mission for veterans.

Visit the After the Action store

These new designs are being added over the next few days. Check the store for release details and availability.

Design previews. Final product details, sizes and pricing will be shown in the store.